Visual Innovators

I co-directed this fake commercial under The Merkin Bros directing collective. We made the video as a prank. It’s not an official spot. Two days after it’s release, the video shot to the front page of Reddit, received over 300,000 view, and was featured by GizmodoThe Huffington Post, Fast Company, and G4’s Attack of the Show. Dell received so many complaints from the tech community about it, they even released this official statement:

Regarding the parody some are still asking us about: This video is not affiliated with Dell, but it’s great to see creative professionals get inspiration from using our products. Our program is all about celebrating people who take their own professional path. Regarding this parody, we consider imitation to be the sincerest form of flattery.

Dell had a great sense of humor about it, and let the video live online.